More information can be found in our Cookies Policy and Privacy Policy. One ad shows a group of women with a body mass index of between 25 to The campaign will focus on encouraging women to think about some of the other positives they gain when they lose weight, rather than just focusing on what they look like or what size they are. The fact that we are using real women for the first time of a variety of shapes and sizes is the perfect way to encourage women to think differently about losing weight and not just focus on the numbers on the bathroom scales.
Paul Cook is head of global insight at online takeaway service Just Eat. We eat in sweat pants, in scrubs, we eat alone, and together. Despite the rousing enthusiasm of the advert, viewers were accused the brand of being patronising for claiming that eating is an empowering act for women.
One branded it 'the dumbest slogan' they had heard and another calling it 'atrocious'. This is so bad. The people making these "fake feminism" pieces are not informed,' said another. Another scene shows a traditional gender role - a mother cleaning her children's clothes. But some have taken offence saying the examples apart from breastfeeding and giving birth were not exclusive to women. The add was just as poorly received by male fans, who said the message was excluding men from eating the cereal.
Special K is primarily marketed at women as a low-fat element of a healthy diet and its adverts in the past have focused on women looking good in their red swimsuits. Special K have moved away from their famous red swimsuit which has been part of the adverts in the past. Argos AO. Privacy Policy Feedback. Special K is branded 'patroninsing' and 'dumb' over a new advert that portrays EATING as an act of feminism and male fans aren't happy either Kellogg's Special K has ditched the famous red swimsuit for feminism New ad shows mothers, businesswomen and marathon runners eating Special K Ad suggests women are 'amazing' and able to do things because 'we eat' Fans have blased brand for claiming eating as a feminist act By Natalie Corner For Mailonline Published: GMT, 26 May Updated: GMT, 26 May e-mail 24 shares.
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Bing Site Web Enter search term: Search. Charlotte has a new face! It seems to have cottoned on to the idea of balance, too. Sure, anything's better than promoting starvation as a weight-loss tactic, but is "women eat" the most revolutionary message they could come up with? NHS contraception waiting times are driving women to buy oral hormonal contraception privately when they could be accessing it for free via the NHS where t.
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