How much is hello kitty worth

So successful has Kitty been that she was chosen to be a Japanese diplomatic envoy, the official tourism ambassador to China and Hong Kong, in Out went promoting wabi sabi and tea ceremonies. Older, less cute merchandise, would only remind the Japanese of their hubris and their bubble economy that burst, taking macho hi-tech Japan with it.

Cute is also an important social lubricant in cities where many desperately seek a comfort blanket, a buffer against exceedingly tough urban lifestyles.

In Japan, women hold the spending power. Even for things that women don't purchase themselves, such as a car, they have a strong say in the final decision.

Perhaps it is because the western democracies in the past decade have encountered problems similar to those Japan has faced since the 90s: deflation, more work for less pay, an ageing demographic and an unhealthy obsession with youth. Even the once hard-bitten British are falling for Hello Kitty and Osaka-based musician and cultural commentator Nick Currie thinks he knows why. The predictions are reviewed and confirmed by editors and industry professionals.

Net Worth Spot works to ensure our estimates are the most accurate influencer net worth predictions you will find anywhere on the web. Net Worth Spot is not associated with YouTube. Sign in. Log into your account. Password recovery. It all began in Japan in the early s when rubber-sandal vendor Shintaro Tsuji noticed the shoes painted with tiny flowers sold more quickly, so he hired cartoonists to design colourful motifs to expand his range.

Shintaro formed a company, Sanrio, and created a range of "character" merchandise to tap into the Japanese tradition of gift-giving. Hello Kitty has no mouth but that hasn't stopped her taking over the world. In , Sanrio continued its philosophy of "small gift, big smile" by marketing a variety of small, practical and affordable products adorned with kawaii , or cute, cartoon characters.

One of these was a vinyl coin purse with a picture of a white cat sitting between a bottle of milk and a goldfish bowl, designed by Yuko Shimizu. British culture was very fashionable in Japan during the '70s so Sanrio gave her a British backstory in order to stand out from other cartoon characters of the time.

Her "real" name is Kitty White and she was born in London to father George and mother Mary, has a twin sister, Mimmy distinguishable by a yellow bow , and a boyfriend called Dear Daniel. In , a range of Hello Kitty-branded items launched in the United States. Originally aimed at pre-pubescent girls and the pervasive kawaii cute culture in Asia, the simple design has evolved to include a seemingly endless range of applications.

Her popularity is sometimes attributed to the fact she has no mouth — she reflects whatever emotion the onlooker is feeling. She is cute, she is happy, she is sad, she is cool, she is cheeky, she is ironic. From to , Yonekubo Setsuko developed the character but, since , Yuko Yamaguchi has been the designer, overseeing Kitty's evolution into the phenomenon of today. Celebrity endorsement: pop star Katy Perry sports a Hello Kitty tattoo on her middle finger.

As the original Kitty collectors' tastes matured, Yamaguchi ensured Kitty kept up. Shintaro Tsuji was born in He is the founder of Sanrio Co. Hello Kitty is one of the most successful marketing brands in the world.

Sanrio was started by Shintaro Tsuji as the Yamanashi Silk Company in , using 1 million yen in capital. Years ago, Sanrio focused more on manufacturing products for sale in its own retail stores. How much is Hello Kitty worth?