It should be written in an engaging manner that clearly shows the writer's aims and objectives in writing the document. The executive summary is written last, after the full document is completed.
The writing style for the summary is focused on brevity, providing highlights rather than lots of details. Include as many key points as you can using as few words as possible. The reader can find further explanations and answers to questions he may have in the full document. A lack of clarity diminishes the effectiveness of both the executive summary and the introduction. The executive summary in particular has to be sharp, to the point, and compelling enough that the reader understands all the important elements of the text.
The introduction may also vary according to the type of document you are preparing. For example, the introduction in a book and the introduction in an essay are very different from each other. Executive Summary: An executive summary provides a condensed version of the main document.
Introduction: An introduction introduces the document and explains what the document is about. Executive Summary: One can understand the gist of a text by reading the executive summary. Introduction: One cannot understand the content of a text by merely reading the introduction.
Executive Summary: Executive summaries contain all important elements of the main text including recommendations and conclusions. The introduction may vary according to the type of document. For example, the introduction in an essay and the introduction in a book are very different from each other. In the introduction of a report or a book, the writer tries to tell a bit of his background and then comes to the point by mentioning the present project and aims. An Introduction also contains an outline of the total body of the book or report.
In the context of a business plan, the introduction discusses the business of the company and describe the products or services it offers. Introductions are intended to attract and stimulate the reader in general and appeal him to continue reading the document.
They can be of historical, anecdotal, or scientific nature and even contain a fascinating quote. The major characteristics of an introduction are:. The executive summary and introduction both are parts of a document with distinct characteristics that prepare the reader to continue reading the document further. Aimie Carlson is an English language enthusiast who loves writing and has a master degree in English literature. Successfully reported this slideshow. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads.
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